TENA is the worldwide leader in products for bladder weakness. For over 40 years we’ve been at the forefront of developing products to meet the needs of individuals, carers and healthcare services to ensure everyone can continue to enjoy their lives despite occasional loss of bladder control.
TENA is sold by Asaleo Care under exclusive licence from Essity. Asaleo Care is a leading personal care and hygiene company that operates in Australia, New Zealand and Fiji. The company manufactures, markets, distributes and sells essential, everyday consumer products across the feminine hygiene, incontinence hygiene, baby hygiene, consumer tissue and professional hygiene product categories. Some of the company’s brands have been in the market for over 60 years and its products are used daily in households and businesses across Australia, New Zealand, Fiji and a number of other countries in the Pacific.
TENA is committed to the idea that bladder weakness is a condition that can be improved or better managed and shouldn’t stop people from leading a full and happy life. This idea is at the core of everything we do: whether we're developing products and services, promoting best practices for care within healthcare residential homes, increasing awareness of pelvic floor strengthening programs or broadening public understanding. It’s about providing better care.
In our aging society, more and more people have greater care needs, whether they live at home with their loved ones, or in professional residential care. For caregiving relatives, bladder weakness care can be a physically, emotionally and economically demanding role. We provide the best advice, support and products possible to help them deliver the best quality of life for themselves as well as the ones they care for.
The TENA mission
At TENA we are working towards improving knowledge and breaking the taboo that surrounds the discussion of bladder weakness. We work closely with professionals in Australia and around the world to ensure that we deliver accurate bladder weakness advice, design effective products such as TENA Flex and ensure that all users continue to be well served by our products.